Pinterest is a social media website and a visual search engine at the same time. Users can create collections of images, videos, text messages, links, etc. People can then share these boards with others via email, Facebook, Twitter, WhatsApp, and other channels. You can also look up these boards and posts on Pinterest(pinit), as the platform has a very large catalog full of inspiring content. It is also possible to save this content or visit the creator’s website. But beyond that, you cannot imagine what can you do with Pinterest. It’s an open-opportunity platform for people from different walks of life.
How does Pinterest work?
You can think of Pinterest as a kind of digital pinboard. Or better yet a platform that consists of an enormous number of digital notice boards. You can make these notice boards as big as you want! Moreover, you can share them with other people via Pinterest but also via other social media channels.
All users on the platform can create these boards. Companies also often choose to place promotions or promote signs among their target group.
Content such as videos, images, and articles are posted on these boards. On the platform, you can also brainstorm, look around, and get inspired. There is a search bar at the top where you can type absolutely anything! i.e pinterest wallpaper iPhone, grey living room ideas pinterest, bedroom ideas pinterest, pinterest halloween costumes, pinterest wallpaper, how to pinterest unblocked from iPhone.
The history of Pinterest
Even though Pinterest is a very well-known network. It hasn’t even been around that long. The first version of Pinterest was launched in March 2010 by Ben Silberman. This first version was by invitation only. Only later, in 2012, did it become possible for everyone to create an account.
It was Ben Silberman’s dream to create a place where inspiring content could be collected. A place where people are inspired and where you can share that inspiration.
Using Pinterest
Pinterest is very similar to other social media channels in terms of interface and use. You will see certain posts and boards based on your interests. The more often you use the platform, the better its personalization. You can create an account on the platform in 6 steps and start browsing.
Create an account
Go to Pinterest’s website.
Click on the ‘ Register ‘ button.
Fill in your details.
Set up your account and choose your language and region.
Select at least 5 topics that seem interesting to you.
Click on and your new account is ready to use.
What is a plate?
This is a Pinterest board, you can create this by going to boards on your profile and clicking on the plus sign. Next, you need to give your new board a name and then you can start.
Typically, boards are filled by users or companies based on a theme. Examples of themes used on Pinterest are:
Living inspiration
Cooking inspiration
Interior decoration
Pinterest bedroom ideas
Seasonal decoration
Weddings
Baby shower
Pinterest living room ideas
Pinterest quotes
Christmas dishes
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What is a Pin?
A pin is a post placed on Pinterest. You can create a pin by clicking ‘create’ to the left of the search bar. There are different types of pins you can create on Pinterest. A standard Pin consists of an image with a title, text, and URL to a website. But it is also possible to post Pins such as videos, a gallery, or a collection.
Once you have created a pin, you can select at the top right on which board you want to place this pin(pinit).
How much does Pinterest cost?
Pinterest costs absolutely nothing for users. The platform is free to use.
It also doesn’t have to cost anything for companies. Unless you want to use promotions. If you want to purchase promotions, you will of course pay for them. You then pay per click to your website, just like with Google and many other networks.
Pinterest as a source of inspiration
As we mentioned earlier, Pinterest is a place to find new ideas and be inspired. You may be surprised by searching via the search bar. The homepage you open is based on your interests and your behavior on the platform. But if you use the search bar, results are sorted based on the keyword or keywords you type.
Pinterest also asks you what you like as soon as you create an account. What you indicate here also helps shape the results you see.
Popular topics
There are many different categories on Pinterest. When people want to buy a new coat, they first search for coats on Pinterest. Or if people want to come up with a dish for Christmas, they look for cooking ideas on Pinterest.
Of course, not everyone does that via Pinterest. Some people prefer to search through other channels. But if your target group is on Pinterest, you will miss out on sales if you don’t have a Pinterest account.
The most popular categories are:
Fashion
To eat
Garden
Holidays
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Humor
Living
To travel
Children
Art
Using Pinterest for your business
Pinterest Trends
To help companies find trends, the platform offers a handy overview. Here you can view all the information per country.
You can also see the changes on a weekly, monthly, and annual basis in Pinterest Trends. In addition, you can:
Add filters
View seasonal trends
Set a date yourself
Select by interests
Select by keywords
Select by Age
Select by Gender
You can create super-specific campaigns based on those trends.
The target group on Pinterest
If your target group consists mainly of women, then Pinterest is the network for your business. Recent figures show that 69% of users are female and aged 25-54.
87% of users indicate that they purchase via Pinterest.
74% of all active users are between 18 and 44 years old.
25% of users are male, 6% did not provide gender information.
2 billion searches per year.
74% of users are on mobile.
97% of searches are unbranded.
You can also view many trends and information via Pinterest Trends.
Advertising on Pinterest
You can also use paid advertisements on Pinterest. This type of marketing is very effective because people who visit the platform look for things they like. In addition, it is one of the fastest-growing social media platforms today.
You can achieve several goals with Pinterest. Examples include: building fame, increasing awareness, collecting email registrations, stimulating sales, etc. To get started with Pinterest Ads you need a business account. You also need to have ownership over your website.
Promote products
Just like on other social media channels, you can load a product feed on Pinterest and thus promote the products on your webshop. It is also possible to stimulate organic visits by making references to your products.
Pinterest incorporates the products and promotions into the platform in a fairly natural way. This makes it less disruptive to the interaction between the platform and users. Which is often the case with other social media channels.
More traffic to your blogs
Because many users are looking for inspiration and new ideas, Pinterest is ideal for promoting blog articles. Moreover, you increase the favorability factor by also offering information on Pinterest.
On the platform, you can connect with your target group. Users are very involved and they take the time to view your content. Pins can also be saved by users. And on top of that, all these statistics are kept.
Best practices on Pinterest
Content:
Provide high-quality and attractive images. Don’t forget to include calls to action in your texts. These are texts that encourage action. For example, think of ‘buy products for your home now’. You try to encourage your audience to make a purchase. For example, if you want to promote a blog you can say: ‘Read our latest blog now and discover’.
Start a blog on your website:
This will kill more birds with one stone. Blogging can be promoted very well via Pinterest. Both organic and paid. Blogs are also good for your website! This way you can also attract visitors through other channels. Through SEO, for example.
Ensure consistency:
By posting consistently you can quickly make a difference. Also, use keywords in your posts so that people can find your pins. To increase your reach, we recommend creating at least 15 drills that are relevant to your business. The variety between different types of pins is also a must. Alternate between images, text, video, and more.
Optimize your website:
Pinterest users love quality. From Pinterest you want people to go to your website. But also make sure that when they come to your website, they don’t leave. Ensure quality and a good user experience.
Conclusion
Pinterest is more than a social media platform: it is also an innovative visual search engine that empowers its users to curate, share, and discover content of various kinds – images and videos alike, articles, etc.). Thanks to its user-friendly interface and vast categorization options, Pinterest has quickly grown into an invaluable source of inspiration and promotion – accessible both individually as well as companies alike since its invitation-only debut back in 2010. Whether your goal is brainstorming on an event planning initiative, creating brand awareness, or expanding the reach of brand outreach – Pinterest (دانلود از پینترست) offers dynamic solutions!